More than ever before, it's important to have a social media presence, regardless of industry. Even if you're familiar with social media sites for personal use, company pages have different features and capabilities. Watch the training videos on Lynda.com to gain valuable insight for your social media strategy.
Before you even create your accounts, you need to decide which platforms will best promote your services. Next, you need to determine what types of posts will really engage your followers. You can learn how to use the features of each site to your advantage - how to collect statistics and gain new followers through promotion, just to name a few components.
Head over to our Lynda.com database to watch their expertly created videos. The instructors use screen demonstrations, so you will get a sense of how it actually works in real time. Here are a few examples of videos they offer:
- Social Media Marketing with Facebook and Twitter
- Twitter for Business
- Google+ for Business
- Facebook for Business
- LinkedIn for Business
- Social Media for Photo and Video Pros
- Facebook for Musicians and Bands
- Facebook Advertising Fundamentals
- Sharing Photos With Instagram
- Up and Running with Pinterest