Thu, 11/02/2017 - 9:30am to 11:30am


  • Burlington County Library
Meeting Rooms A & B

No business, particularly a small one, can be all things to all people.

Target marketing means finding the natural, ideal market for your product or service. 
At this facilitated workshop, work alongside your peers to build a picture of your target market.


Before the Workshop

Give yourself more time to explore activities during the program by taking time to view these videos on Why People Buy and Who You Should Target.

Be ready to work together and share ideas during the workshop!

At the Workshop

We will focus on demonstrations and activities. You will brainstorm, select a potential target market to explore, and use online tools to research the prospective market. Then share and discuss your findings with the group.

After the Workshop

Take away a summary of your findings and a list of next steps to help you form an action plan.



Note:  We will be using BCLS online business tools. Bring your own laptop or use one of our Chromebooks. You can also work with a facilitator who will have a laptop. We recommend that you bring a USB drive, although it is not required.


  • Adult
  • Business

Registration Status: 

  • Registration Requested
Presented by: 
Beth Filla, Training and Education Coordinator, UCEDC & Joan Divor, Business Services Librarian
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